UV LED curing technology today offers numerous benefits in terms of sustainability, cost, and performance for certain applications—most notably graphics [primers and over print varnishes (OPVs)], wood fillers, fiber optics, ... Read More…
The oft-quoted statement above of Henry Ford is humorous today, but Ford was serious when he said it. In 1908, Ford thought that black car paint was the only practical ... Read More…
As you may have read or heard on television, the automotive industry is working to take the human element out of driving. In the not-so-distant future, fully autonomous vehicles (AVs) ... Read More…
Color often plays a significant role in the selection of a new car, and is typically a very personal choice. Consumers want colors that catch the eye and create excitement, ... Read More…
Visual appearance has a strong influence on customer preferences and perceptions of product quality, particularly in high-end applications. Preferences for effect pigments in the automotive market are highly influenced by ... Read More…